When considering communication as being viral I thought it would be relevant to look on the internet and see what images are viral as a bit of initial research, I found the following of Obama as well as a couple of other images which were soon known worldwide.
When campaign photographer Scout Tufankjian snapped a photo of President Barack Obama hugging Michelle at an August rally in Iowa, she had no idea that the private moment would go viral just a few months later. But after news came that Obama had won re-election, his campaign tweeted out the image, captioned with the phrase: "Four more years." Within hours, the post went on to become the most retweeted in Twitter history, and the tender embrace quickly became Facebook's most-liked photo of all time. Tufankjian later admitted in an exclusive interview with Slate that she felt the photo's popularity lay within the image itself: "It's about the message and how people feel about the Obamas and especially how people feel about the Obamas in that moment. It's not the composition or anything." Composition or not, this photo of the president hugging his wife has became the one of the most iconic images of this year's election.
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