Postmodernism Postmodernism - A term applied to a wide range of cultural analysis and production since the 1970s. A shift in attitude. If modernism is roughly from 1860-1960. Then logically postmodernism in 1960s - today. Some crits state postmodernism is over.
Initially born out of optimism, as aspirational reaction to WW1
Only rule is that there are no rules
Celebrates what might be termed Kitsch
Robert Venturi, learning from Las Vegas 1972
Charles Jencks 1977
If modernism equates with
Postmodernism has an attitude of questioning conventions.
Aesthetic - multiplicity of styles and approaches
Double-coding from historical styles
Questioning old limitations
Space for marginalised discourse
- women, sexual diversity and multiculturalism
Le Corbusier, Chapel of Notre Dame Du Haut, Ronchamp, 1953-5
Recognising failure of modernism
Church in France
Maisons Jaoul, Neuilly Sul Seine 1954-6
Going against aesthetic of modernism
Microcosm of the world
Might question whether we need the real thing
73% of Americans don't have passports
College graduate back from trip to Europe prefers Disney Miles Van de Rohe and Philip Johnson Seagram building Ron Herron/Archigram, Walking City in New York, 1964 Renzo Piano and Richard Rogers, Pompidou Centre, Paris 1972-77 James Stirling, Neue Staatsgalerie, Stuttgart, Germany, 1977-1983 - Kitsch colours Design Michael Groves, kettle, for Alessi 1985 Chrome Function - shows you have money Philippe Starck, Juicy Salif 1990 Loads got recalled Fashion
SEX Boutique 1975, Vivienne Westwood, Kings Road London Hussein Chalayan, After Words, 2000-2001 Response to the Civil War Draws attention to what you do with belongings More about showing off? Fashion? Nudity on catwalk Fine art
Mark Rothko, Murals for Four Seasons Restaurant Seagram Building 1957, now in the Tate Modern Love or hate Andy Warhol, Campbell's soup cans 1962 Pop art Roy Litchenstein, Drowning Girl 1963 Jeff Koons, Dirty - Jeff on top 1992 - Tacky Jeff Koons, Michael Jackson and Bubbles 1988 - He knows it is tacky He is showing the cheapness of pop culture Marcel Duchamp 1997 Damien Hirst, Mother and child divided 1992 Tracey Emin, Everyone I have every slept with 1963-95 Tent with names on Tracey Emin - my bed 1998 Sarah Lucas, Au Naturel 1994 Jake and Dinos model 1995 - Disgusts people Is it going for shock value or something serious? Jake and Dinos Chapman, Fuck face 1995 Chris Ofili, No woman no cry 1998 Black teenager killed in London Elephant dung - White perception of black roots Chris Ofili, Holy virgin Mary, 1996 Chris Ofili, Captain shit and the legend of the black stars 1997 Chris Ofili - Shithead Serious/Joke Surface/Depth Martin Creed - Masking tape on wall Mark Wallinger - Sleeper Advertising Helmut Krone for Doyle Dane Berbach, Volkswagen advert 1959 Graphic Design David Carson, Ray Gun, double page spread Key postmodernism graphic designer World champion surfer Magazine - grunge lifestyle Legibility David Carson - Don't mistake legibility for communication Fine art Barbara Kruger - Feminist artist - I shop therefore I am 1987 - Using medium of graphic design, making it fine art Selfridges Buy me, I'll change your life Graphic design? Making cynical statement about shoppers Rachel Whiteread 1963 House 1993 Social statement Won the Turner Prize The K Foundation, Nailed to the Wall 1994 £1 million in £50 notes All about questioning value Actually burnt money eventually Couldn't give money to bank because it had holes in it Summary Attitude of questioning conventions Aesthetic - multiplicity of styles and approaches Space for new voices Shift in thought and theory
I thought it would make sense to research all or some of the answers Kirsty gave to me to find relevant images which may inspire me and give me more idea of what route to take when designing an alphabet to reflect her.
Favourite colour: Red This image captured my attention straight away and portrays the dark side of the colour red.
Living designer: Kate Moross I think Kate Moross' work is very unique and outstanding, which is why I feel her work will be very inspirational when I start designing my alphabet. The geometric shapes would be good to work with and if I applied this throughout my designs it would give my alphabet a continuity effect.
The following images portray Kate Moross' black and white work. This is very relevant to what I'm going to be designing to illustrate Kirsty's personality as I will be using black and white. I am very temped to make my designs very minimalistic similar to the shapes below.
I have started to think that I will maybe combine geometric shapes with imperfect, squiggly text similar to the example below. This can illustrate that Kirsty is a messy person when it comes to her work but she is also organised and neat in appearance. So in effect, on the outside she is neat and then her ideas and her way of thinking and working is a bit more spontaneous and unorganised. I could potentially show this by using a simplistic font such as Helvetica and then include my own drawings/designs/text within each letter.
Dream dinner party guest: Patsy from AB FAB I've always loved Absolutely Fabulous as well, and I think Patsy's character is very interesting to portray. I think I could gather a lot of ideas from simply looking at these images.
Having done lots of development and experimentation I have decided to start to research geometric shapes and type using geometric shapes as it ties in closely with the idea that I have formed in my head which is to combine all of the shapes I have drawn so far and make a pattern out of it to form each letter.
Having had my crit review I now have a bit more of a focus on what exactly I need to research. I have started to look at negative space as I will be experimenting with this as soon as I am at a comfortable stage.