Tuesday 11 February 2014

OUGD503 - Design Process 2: Champneys (Mail Shot Research)

When we decided on roles and responsibilities, one of my roles was to research into mail shot designs and to also design one for our brief. I therefore started by looking online at some clever mail shot ideas. At the moment I can imagine ours taking the form of a bottle or a pot of cream and then open up to reveal the offers inside.

I find all of the examples below inspiring and particularly like how they are striking and aren't like every other mail shot which comes through the post. Although we do have to consider how much easier it is in terms of cost for them to produce something which is really easy to replicate. 








TVNZ 7 – TRIANGULAR FOLDING BROCHURE



LMA MAD Nasal™ Direct Mailer on Behance (zip perforation opening)


Google Image Result for https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikKo_uy88GJKvWskbIipb8TQdH47Cr4F0Rty2vrusGvPm9wynZgYQtPY_14PMzqzOerpeOwb5Z5Zr3wm6D2bzv5wNVU-m9EHvs0R54hGFUp1oJTcR-eUrEFt4QX_wL537C6cWyml4_r8w/s1600/BMW-cut-through_winter.jpg

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