Ongoing throughout this module I have been in constant contact with Love Food Hate Waste, going for regular meetings and getting feedback on ideas and designs. Below are all of the emails in order which illustrate from start to finish how the ideas have developed.
Email 4 - Attachment
1. I’m delighted to say that following the publication of Household Food and Drink Waste in the UK 2012 report in November 2014 and Product Focused report earlier this year, I’m pleased to announce the publication of our People Focused report.
The 2012 report showed that avoidable food and drink waste has reduced by 1.1 million tonnes (21%) from 5.3 million tonnes to 4.2 million tonnes since 2007.
The reduction, saving UK consumers almost £13 billion over the five years to 2012, is down to millions of consumers doing things differently in the home such as buying the right amounts, storing and freezing foods to keep them fresher for longer and making more use of leftovers. This has been supported by a number of factors including communications initiatives by local authorities and the food industry, and changes to packaging, including clearer date labels by retailers and brands through the Courtauld Commitment.
The Product and People Focused reports provide further analysis of this dataset generating insights will help WRAP and its partners develop more effective ways to help people waste less food.
This new People Focused report explores the relationship between the level of avoidable food and drink waste from households in the UK and factors including socio-demographics, behaviours and others relating to food, such as healthy eating and time available for food-related activities.
It shows that – due to the complexity of waste generation – messages, engagement (and changes in products, packaging and labelling) need to be developed with the specific needs of different groups in mind.
2. Don’t forget our current LFHW theme is The Preservation Game – thanks to those of you who have already worked with your local press to get features in the local press – they look great.
3. We have a new ‘Get Involved’ section on lovefoodhatewaste.com to make it easier for you to find the information you need, when you need it, to run a great Love Food Hate Waste campaign in your area – let me know if you have any requests for new information to be held there. We intend to make all of the template editorial etc located here for ease of use.
If you have any questions, please don’t hesitate to contact me.