2. You should never use more than 3 fonts
3. All design should be legible
4. Use appropriate colours which correspond with content
5. Maintain simplicity
6. Ensure design has a clear message
7. Always consider your target audience whilst designing
8. Use imagery which compliments the text and vice versa
9. Use appropriate stock depending on your method of distribution
10. Align your design to create the highest visual impact
All design should be legible
Graphic Design examples
1. These wine bottles are an example of graphic design which has successfully used numbers to label each bottle of wine. They are extremely legible and clear, easy to read and most certainly appealing to look at. Each bottle has a unique design with the continuity of the same colour used for the text to make it easy to follow and recognise.
2. Boddingtons packaging is another example of legible design. The colours used, such as yellow black and white with a touch of red really work well together to produce a successful and striking can. The font which has been used stands out and they have simplified the design on the reverse side by simply using the letter 'B' to represent their brand. This implies that the brand is widely known and as a result they can get away with simplifying themselves down to a letterform and yet still be recognised. Aesthetically it fits its purpose and has a functional, simple design which is easy to read.
3. The chosen colours here promote the business well and allow the sticker design to stand out and look appealing to the customer, whilst at the same time being informative and fulfilling the purpose. It is important for a take out box to be well designed at a glance, because the front of the box isn't studied for long and is soon opened then thrown away.
1. This striked me as being professional for a variety of reasons. It is clean, crisp and portrays the products well without making the packaging too busy. Less is more in this case, and in the most successful designs. I also love how the designer has limited themselves to using just three colours and no more, allowing it to look far more sophisticated and attractive.
2. Masculine, unique and fitting the purpose, this bottle design is very professional in every sense. It has all of the relevant information printed on the label, whilst the bottle has been used for the imagery. This is definitely an attractive design which would encourage sales.
3. I love how this packaging gives the customer a brief insight in to what the product is inside. The same design has been applied to each box, with each pattern defining and separating one from the other. This is such a unique and effective way of designing a set of products whilst maintaining their individual qualities and professionalism.
1. This most certainly fits the category of using appropriate colours which correspond with content. The bamboo effect gives this spray a refreshing, zesty feel to it and gives the product a unique feel. The use of varying shades of green works well as it creates a natural, organic feel to the product, whilst the name 'zen' can subtly be included without ruining the design.
2. I saw this and instantly loved it. It is the type of design which doesn't actually need to rely on text at all to explain what the product is. This is ideal for children as well as adults and the designer has most certainly considered colour closely to allow the packaging to represent each fruit as closely as possible.
3. Once again, colour has been used to represent fruity products. I don't like the design as much as the other one as they haven't considered the shape of the bottle too, and I feel that this enhances the effect it gives overall.
2. Identify 5 examples for each rule which are not Graphic Design
All design should be legible
All design should be professional
1. In terms of fashion and especially in this case, it is important that the word 'smile' is legible. This is especially important as the design on the top involves the positioning of the letterforms in correspondance with the collar. If the chosen typeface is too hard to read then this wouldn't sell as it wouldn't fulfil it's purpose.
2. This is quite unique and different. The idea is that the vase tells a story. For this to be the selling point of the vase it is important that the text is legible and easy to follow otherwise it won't be a popular product. This rule applies to graphic design in the same way.
3. It is important that this architecture is well designed and well labelled in terms of direction and infographics because otherwise there would be confusion about where to go.
4. This is an example of sculpture, which is closely linked to graphic design with the use of typography. The designer was obviously wanting to create a sculpture which was legible, otherwise it would just look like a pile of pebbles.
5. This has obviously been designed for artistic purposes as I can't imagine it would be very comfortable to use unless the design was refined further. It has been used here as an advertisement so it is crucial that the text is legible within the chair otherwise the message would be lost completely.
All design should be professional
1. In terms of modern day architecture and functionality, this is most certainly a professional example. The crisp white walls and the well structured, open staircases give the design a contemporary twist which not many buildings have.
2. In a similar way, this kitchen design is sleek and professional. It is important not to get carried away when designing appliances and they are there to be functional and fulfil their purpose. I feel as though this design does just that, without overcomplicating matters it maintains simplicity and looks homely and modern at the same time.
3. I think a lot of the time professionalism works hand in hand with functionality and the idea that less is more. By simply creating individual pockets with the correct dimensions this camera bag is now ideal for transporting all of the separate necessary equipment whilst keeping it safe and away from any damage.
4. This is an extremely modern and functional design. Each compartment has a purpose and an individual function, making it a professional design which is easy to use.
5. I found this and thought it was a perfect example of a professional and functional design. I love how the chair is actually formed by using coat hangers.
Use appropriate colours which correspond with content
1. Strangely, the first image I came across and liked for this category was this ice cream jewellery, once again relating to food. I think these fun, vibrant necklaces correspond well with the content and portray and represent each flavour very well.
2. In a similar way, this fruit patterned catwalk clothing has carefully been thought out as the colours work well to portray what they are. If they were to be represented with completely random colours then it would make it less recognisable that they were fruit patterns.
3. I visited the Google website to view the headquarters, as I know someone who works there and have heard how amazing the building is itself. I found this conference room and found it interesting to see that they had applied the colours they use in their logo to all of the seats. This is a clever way of almost brainwashing the people who go in the room and will cause them to make constant associations in their minds with the logo, reinforcing the importance of the corporation.
4. I found this quite relevant to what we are studying at the moment and love how they have made this room so interactive and inviting so that children will learn more whilst they are there. This is a very clever use of colour without it losing class.
5. Once again, colour has been used here to inject excitement and energy to a bland area outside. I think that when it is used correctly it can have such a huge impact and make such a vast different to an environment.
6. This is one way of using colour to interact with people. This is an unusual sculpture which you wouldn't expect to find but which would put a smile on many faces.
7. Aesthetically, this works so well. The designer has incorporated grass in to the design to have it relate to nature and link closely to it being used as a 'shed'. Although in this case it doesn't appear to be the case, as it has been used as a living area.
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