Examples
The first three examples below are really clever in my opinion, but they would be fairly hard to propose without actually creating the container. I could however quite easily use a plain box and but my branding on it. This is something I would consider.
Source
Although this wouldn't necessarily be suitable I love the idea behind this pop up store. It is obviously very appropriate to the brand, and this is something I could really work on with mine, linking it back to nature. I could situate it in Tatton Park for example, but then I would ask myself the question, why would visitors at Tatton Park want to visit a store which is based on the Chateau de Versailles? I would have to make sure it moved around regularly to perhaps all of the different National Trust gardens within the UK.
Source
This is so appropriate for my brief. I would love to have the same format as stands within my pop up shop as I think it would work really well to represent the gardens and all of the beautiful products I will have on display.
When researching in to pop up shops further I found a website which provided me with everything I would need to know and consider when trying to set one up. According to the Ni Business Info website it is worthwhile speaking to agents about whether they will consider a short term let as this is sometimes an option. I have also come across a variety of other websites however, which exist specifically to provide people with spaces all over the country.
First Source:
Find the right premises for a pop-up shop
Location is a key element to pop-up shop success. A short term business cannot compete effectively in traditional advertising markets, so footfall and accessibility hold greater importance. Finding quality empty premises and negotiating the right deal for a short term let are crucial to your business's profitability.
Finding available premises
A pop-up retail shop should ideally be located in, or near to, a prime retail area. Few high streets, town centres or retail parks will be operating a 100 per cent occupancy rate so you should be able to find suitable prime location premises.
An established business may prefer to use traditional retail space in a shopping centre to promote their service or new product. Large centres will be used to such short term arrangements, whether in full shop units or pop-up units in a concourse.
Using a vacant shop premises can bring other benefits. A unit outside of the prime retail area can increase the guerrilla feel to the pop-up shop. Vacated shops may also retain some fixtures and fittings from the previous let, which could be utilised to reduce costs eg a kitchen area, point of sale furniture and fittings.
Non-traditional premises can be a lure to potential customers. A disused warehouse, street trading or office premises may be an option for a pop-up business. Check with your local council about operating a business within particular premises on a short term basis. Find contact details for your local council on the nidirect website.
Negotiating a short term let
Commercial landlords will be looking for the stable income of a long term let. However, the income from a short term let, as well as demonstrating to prospective future tenants that customer footfall is strong in the area, means a deal can be struck to suit both parties.
You should contact local commercial agents to discuss your plan. Agents can be key brokers in persuading reluctant landlords to let their premises for the short term. As well as providing short –term income the pop-up shop could create a buzz and interest in the retail premises.Talking through your idea can allay any fears, and if you hope to build a more permanent business if your pop-up shop is a success, this may be an opportunity for a future long term let.
To find local commercial estate agents in Northern Ireland you can search our directory of over 90,000 local companies. Alternatively, you can search for commercial property agents on the Institution of Commercial and Business Agents website.
Occupying a previously vacant retail premises may mean the property incurs an increase in rates. It is important to establish at the outset how any increase will be paid for. You can find more information on this issue in our factsheet non-domestic vacant rating in our guide on help available for business rates.
Second Source
It seems like a lot of the spaces on this website are in London. I would however prefer to locate my shop further up North as I know the area better and I am more likely to be able to photograph an area or a shop front more successfully here to enable me to get a better feel for the location and the surrounding area. I am aware that this isn't something I need to look in to in great depth but I think it would help me a lot when designing, to be able to picture where I would be situated.
Third Source
This website on the other hand is specifically for people who would like to situate themselves in Liverpool. A lot of the areas are within the Met Quarter which is a shopping centre and I could quite imagine it to be suitable there, as there aren't many shops on the upper level where they are advertising, meaning that there wouldn't be too much competition there. The only down side to this would mean that because there aren't many shops, the business may be quieter.
There is also another one situated on Castle Street which is just outside of the centre of town and there are a lot of offices around there, as well as people commuting in and out of town using the train station nearby. This would be ideal as a location and I will consider using this space as a prospective pop up shop.
Transportation
A lot of the time, pop up shops themselves exist within their transportation, and they are actually inside vans, like the ones shown below. I did consider this idea, but because I want it to be a sensual experience, I didn't think it would be ideal locating it inside a van, or even outside, because I would be limited for space and wouldn't be able to have as many products as I would like. This is always an option however and I do want to eventually develop a plan or proposal of what the van would look like which would be used to transport all of the products from one pop up store to the next, as this is an important way of advertising.
If it turns out that I don't have the time to create as many products as I would have liked to as well, it may turn out that this would be the most suitable option and cost friendly too, in terms of not having to pay for rent as well as the transport, all of it would be in one instead. This will become clear during my development.
Possible Location
Cedar Farm in Mawdsley near where I live at home would be the perfect location for my pop up shop. As I am planning on designing a wide selection of products which are all relating back to plants, it gives me a lot of scope to locate it somewhere like this because they have a lot of different shops relating to craft, aromatherapy oils and many other products. I could therefore take any of the shop fronts and develop them to look how I would like them to on the outside.
Burscough Wharf is also another place I could imagine it to be located. This is just outside of Ormskirk and just a train ride away from Manchester and Liverpool. There wouldn't be much competition there as a result and if people weren't wanting to travel in to town then they just simply buy a gift from the shop here instead.
Shop Front Images
I think it is important for me to be able to imagine what I would like my shop to look like. This is why I am going to continue to add any images of shop fronts to my blog when I come across them, and then I can apply the logo I create to the most suitable one at the end. I am not sure whether or not I will have time to design the interior, but I could perhaps propose what the wallpaper or decor may look like and what the floor plan would be, by drawing it out on illustrator.
As well as finding images of shop fronts I think I will also look for alternative pop up strategies. For example when they are in a large box placed in a city, or even a small carriage on wheels like the Chanel one shown above in my research, as this would be ideal to design and have outside during the Summer, but also inside during the Winter months.
Shop Fronts
No comments:
Post a Comment