I came across this article when I was searching online for any news relating to the supermarkets. I really love this story of how a 7 year old stated that he couldn't understand the illustration on the packaging of brown sauce and so he ended up designing the new label. This is a fantastic way of engaging with young children and I think more things like this should happen as it allows children to engage with products from a young age, and in turn, perhaps gain a basic knowledge relating to the packaging and production of a food product.

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British Supermarket Launches New Packaging That Is Designed By A 7-Year-Old

After receiving a letter from 7-year-old Harry Deverill, who stated that he could not understand the drawing on the Waitrose brown sauce bottle label, the British supermarket chain did something unexpected.

Taking up Harry’s offer to “draw a new picture for the label”, Waitrose has just rolled out a limited edition brown sauce bottle that features the little boy’s drawing of a full English breakfast.

According to the Waitrose sauces buyer Jo Heywood, “When we heard Harry’s offer and read his letter, we couldn’t resist. We love our customers to tell us what they think of products, and when they’re as creative as Harry, it’s a pleasure to be able to do something fun like this.”