OUGD601 - Context of Practice 3: Email to LGP

OUGD601 - Context of Practice 3: Email to The Label Makers (Regarding Printing)

Below are all of the emails I sent to Colin Pow at the Label Makers in Bradford. During my placement over the Summer he visited us and showed us some samples of their work. They print the majority of Tesco's labels and so I thought it would be perfect if I could get them to print my final outcome. Unfortunately when I contacted him he was on leave for Christmas, and in the meantime I received a response from LGP in Leeds who said they would print it for me. So I decided to use them instead as it is easier for me to collect the work. 

OUGD601 - Context of Practice 3: Potential Containers (Research)

Having decided that I am going to be designing a pasta measurer, I thought it would be worthwhile carrying out some research into potential containers which I could buy and brand myself. Below are some of the most appropriate examples I came across.

I thought it might be quite striking to have the Love Food branding on the container with the green lid as it would fit in with their branding. However, this isn't really the right shape to be using to measure pasta so I don't think I will. 

I could also buy some containers of various sizes and create my own product by attaching them together in some way and having each section for a different pasta measure. 

These sealing bags would be easy to store away when not in use and they would be easy for me to apply branding to, as I could simply have some clear labels printed.

I quite like the shape of the bags below as they remind me of the Tala measuring cone in terms of the shape. I think they are a bit more visually appealing, as opposed to straight up and down at the sides.

Here I thought I could perhaps adapt this container into a pasta measurer. The only problem is, I feel as though I am starting to worry about the container more than the actual design of the product. 

I also thought about sticking two funnels together to create my own measuring cone which would form the shape of an egg timer almost. Again, I feel as though I am focusing a bit too much on the form of the product.

OUGD601 - Context of Practice 3: Email to Darren

Today I sent an email out to Darren who is in charge of the WRAP commission to design a pasta measure. I am going to wait for a couple of days for a response and then try a phone call if I don't hear anything back in the meantime. 

Unfortunately, when I rang up I found out that Darren had already taken his Christmas leave and wouldn't be back until the 5th January. I asked Tony's contact there whether I should come up with some designs and have them ready for him. She advised me to do this so this is what I am going to do. I think I am going to send over my work once it is complete.

OUGD601 - Context of Practice 3: Pasta Packaging Research

Below I have posted some pasta packaging which I find inspiring. There are quite a range of examples, but I thought it would be appropriate to research into the existing products first, before designing my pasta measurer. I love the more intricate designs, but based on Love Food Hate Waste's branding, I feel as though it would be more appropriate to keep the design as minimal and clear as possible, as opposed to making it overly complicated and illustrative. This is something I can experiment with when it comes to designing. 

I love the idea of designing a resealable sticker for pasta, as I think it is an important feature to have, to maintain the freshness of the product inside. 

I also came across this packaging below, with the cut out windows. I love the idea, but again feel as though this would be too detailed for what I am doing and it wouldn't meet the requirements of the brief as well as the product.

This is a close up shot of one of these designs. I could take inspiration from this and instead of making the pasta measurer as intricate as this, simply use the silhouette of the pasta to illustrate it. I could apply this idea across a range of different types of pasta too. 

I did a quick search to see whether it would be possible for me to buy pasta in a plain plastic bag. I didn't have much luck because most of them are branded. I decided that I would most probably have to go into a supermarket, buy some pasta and then re brand it instead.

I really like the illustrations on this design. I like the hand rendered feel they have and would love to apply this feature to my design too. I think I am going to experiment with drawing different types of pasta out by hand to see if I reach the desired effect this way. 

This packaging is much more traditional. Although the designs are quite garish and bold, they do have strong branding and an individual aesthetic.

I love how the pasta illustrations have been used in this example to create a pattern on the clear plastic bag. This is something I would usually do, as I tend to add feminine touches to my work a lot of the time. But in this case, it probably won't be relevant and applicable. I find that this is something I am getting more and more used to, as this is what it will be like when I graduate and work for a variety of different clients who each require a different outcome with a different tone of voice. 

I have always loved this spaghetti packaging. It is such a simple yet effective idea. I love the simplicity of the box and sometimes think less is more. 

This packaging is lovely and is an example of a design which I could reproduce. I love the little scoops attached to the lids. I could apply this idea by attaching the pasta measure in the form of a scoop hanging from the handle. 

This is a fun and memorable pasta packaging design. If I was concentrating on the design of the bag of pasta primarily, I could design something similar to this, however my attention is on the form of the pasta measurer as this will be the tool to reduce food and packaging waste, linking directly to my essay.

Another example of a simple yet effective design. After seeing this as well as some of the previous ideas, it has definitely inspired me to experiment with some hand rendered illustrations. 

I found this example and it reminded me straight away of the spaghetti measure which Love Food Hate Waste already use. I love the idea of combining the measuring tool with the packaging of the product itself. 

I came across this hand mouldable plastic when I was researching into whether it would be possible for me to create my own form to work with. I was quite tempted to buy some and have a play with it to create some prototypes, but after watching videos I realised that the outcomes wouldn't exactly be accurate so it wouldn't be worth it. 

OUGD601 - Context of Practice 3: Pasta Article

This article demonstrates just how popular pasta is in the whole world. Therefore illustrating just how important it is to make people aware of the waste that also comes with it if not measured correctly before consuming. 

Source

OUGD601 - Context of Practice 3: Positive Media Promotions

Positive Media Promotions design all of the products for Love Food Hate Waste to distribute around the country. Below are some examples of some of the products they have manufactured for them in the past. They have been commissioned by WRAP to design a pasta measure as this is something they don't already have, and with pasta being one of the most wasted foods in the UK, it is important that something is done about it.