OUGD503 Responsive - Design Process 2: Packaging Research

As we are now at a stage in our development where we can decide on the packaging of our products I thought it would be useful to do some research into some different containers. I have had the idea of making our products relate to alcohol subtly. This would be achieved by using bottles which have a closure that 'pops' open in the same way as an alcoholic beverage, and also, the overall effect could be created by placing all of the items/products in a container which looks like a crate of alcohol. This would make the packaging appeal to a younger audience, which is what we are aiming for. 

Source

Source

Source

Source

OUGD503 Responsive - Design Process 2: Droplet Research

I decided to research into some secondary online research to see if I could come across any examples where a droplet has been on packaging or to form the packaging shape itself. I have managed to find quite a few examples and I am now beginning to question whether it is original enough as an idea.  

Source

Source

Source

Source

Source

Source

Source

OUGD503 Responsive: Design Process 2: Champneys (Primary Research)

I am using this blog post to record all of the primary research I find and document how it has influenced my design decisions.

When I went home my mum had bought some Champneys products so I took some photographs for inspiration. 

I noticed on these bath salts that a curved line has been used to separate the image from the window on the inside illustrating the bath salts. 

Elemis also incorporate a similar shape in their logo but this time in their typography. 

I received an email from Boots representing Champneys products and thought this could give me inspiration for a possible email design or magazine layout.

When I visited The White Company at another time I found this crate above one of the shelves and really love how it has been used for display purposes.

Issy and I went to Clas Ohlson to do some research into containers and we came across some bottles which are perfect to use. We split the cost evenly and bought them. 

Below are some examples of how wine has been showcased in Marks and Spencer using a wooden box container. 

Over the past couple of weeks I have been collecting promotional materials for more inspiration. 

Below is an example of how Tesco have used a droplet symbol to 

I collected magazine layouts with Champneys offers inside so that I could use them for inspiration at a later date.