OUGD503 Responsive: Design Process 2: Fedrigoni (Research)

At this stage in my development I am unsure whether or not to make my calendar into a perpetual calendar. I was given this as a gift over Summer and thought it was a really memorable and different idea. I know that they are obviously quite easy to get hold of, but it would add another dimension to my calendar. The only thing I am concerned about is how it may not be answering the brief, as they have specifically asked for a desk calendar for 2015. I don't think at this stage I am willing to make this sacrifice, especially as I am so close to completing the final product.

OUGD503 - Design Process: Responsive (Fedrigoni Crit)

Today we were asked to lay our work out on the tables so that the boards were easily accessible for all of the briefs which we have completed so far. We then went round the studio in groups of two or three and filled out a feedback form for each person we had been allocated. I felt as though this was a really helpful way of providing detailed and informative feedback and I am really pleased with how concise and thoughtful my feedback is, shown below.

I am going to take into consideration all of the comments which were left on this sheet so that I can improve my design before submitting it to YCN. The overall general comment was very encouraging and I am determined to try and improve my work as much as possible as well as take on as many more live briefs as possible, taking into consideration the time scale.

Below are the boards I produced for this crit. I am going to work on them again before submission as I feel the image quality could definitely be improved a lot and this will therefore allow my work to be more professionally presented.

OUGD503 - Design Process 2: Responsive (Fedrigoni Research)

I have decided to research into past Fedrigoni submissions online and any other paper craft work which I find inspiring, in hope that I will get some ideas for my own work. I think it is important for me to do this so that I can understand what they expect and also to make sure that I produce something which hasn't been done before to ensure it stands out.

I think this design is really clever, using all of the different stocks but also demonstrating the versatility of them all by crafting them all into different shapes relevant to the object they are portraying. I like the idea of using a pivot to allow the recipient to move the paper behind the main structure, which also encourages interaction. This is something I would consider for my calendar.

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This is also really imaginative and a clever way of engaging with an audience. However, it does mean that once the paper has been pulled back and torn away, it is going to be left unsealed. So if I was going to consider adopting this method of closure I would have to work out whether or not I would want the box to be reusable afterwards. 

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The layout of this is very structured and the samples of the stock are neatly organised. I could take inspiration from this if I tried to adapt my desk calendar into some sort of swatch booklet as well for the Woodstock paper range.

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When I came across this I considered how I could perhaps emboss into paper and have the whole of my desk calendar created in a way that wouldn't involve ink, this way all of the attention is on the paper. I do think this is something that people have considered before now for Fedrigoni however, and so I would have to ensure that my idea is different enough for it to be successful.

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