OUGD601 - Context of Practice 3: LGP Printing Visit

Today I visited LGP Print in Leeds. I had previously organised to come in today and have my work printed whilst I was there, in case anything went wrong and needed changing. Organising to go in was easy and straight forward and it made me thankful for going in first year/second year when I did, as I feel as though I have now built up a connection which I can continue to use when I am working in the graphic design industry or wherever I end up. 

Phil took me to have a look at the different stock choices. I took some samples with me which are photographed below:

Below are the questions I asked Phil on the phone prior to visiting LGP. I have underlined all of the answers. I was really glad that I was able to speak to him before sending the work to them, as I was able to ask all of the necessary questions to make sure it would be successful. 

When he suggested that I could print on carton board I was really pleased, as he referred to it as being similar to a cereal box, so I knew it would be sturdy and able to hold a substantial weight, which is what I need for the pasta to be able to sit inside of it. 

When I arrived, I spoke to Phil about what I needed printing exactly. I had already had a phone conversation with him when I asked him lots of questions regarding materials and stock, but it was important for me to reiterate this when I saw him, as I was able to have a closer look at the stock and decide whether it was suitable before sending the job to print.

It was really helpful having my print outs as a reference, as I was able to tell him what I needed doing with each design by looking at them in physical form.  

This is Phil showing me the carton board which he had told me about on the phone. When I saw it I was really pleased with the texture, how it had a coated finish on one side and un coated on the other. I asked him whether it would be easier for me to print the front and back separately and then stick them together, he said it would probably be fine to do that as long as I can be as precise as possible when cutting them both out. 

He then talked me through the different types of adhesive stock they have for me to be able to print my labels on. One sample had more of a sheen that the other which had more of a matte finish. I asked whether it would be possible to run some samples off on both and then make a decision before printing the final ones. 

After choosing the stock, it was then cut down to size so that it could be fed through the printer.

We then went back upstairs to the office, where Jonathan asked me for the files and started to lay them out in Illustrator ready to be converted to PDF and then printed. 

When the measurer had been printed, Phil wanted to check the colour against the brand guidelines. This is because the mock up I had printed out in uni had come out looking quite orange. I explained that the printer will have made it look quite different and that I was happy with the outcome of his print job. Then we sent the rest to print. 

Once the labels had been printed, I noticed that the pasta was visible inside the bowl. This was really surprising, as I had filled the bowl with black on Illustrator, so nobody could understand why this had happened. I opened the original file and cropped the bottom of the pasta so that it wouldn't be an issue, and then it was fine. 

Below are the outcomes of the labels for both the front and back of the pasta packaging. The first image illustrates the difference between the matte finish and the coated finish. I decided to use the coated finish in the end as I felt as though it looked much more professional. 

OUGD601 - Context of Practice 3: Sharples and Grant Experience

During the Summer holidays I was fortunate enough to gain a placement with Sharples and Grant, who design packaging for pet products. This was an eye opening experience and enabled me to learn a lot. One of the key things I learnt was to pay as much attention to the product as the packaging. It was made clear to me when I was designing toys, that the only way to design it successfully is by considering them both at the same time to make sure that the end result is appropriate. 

I have taken what I learnt there and applied it to my context of practice work. I feel as though I have successfully managed to consider not only the food product but also how it could work alongside the pasta measure by sitting inside of it on the shelf to attract the consumer's attention.

OUGD601 - Context of Practice 3: Emails From Tony

Ongoing throughout this module I have been in constant contact with Love Food Hate Waste, going for regular meetings and getting feedback on ideas and designs. Below are all of the emails in order which illustrate from start to finish how the ideas have developed.

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Email 4 - Attachment

Dear all

1.   I’m delighted to say that following the publication of Household Food and Drink Waste in the UK 2012 report in November 2014 and Product Focused report earlier this year, I’m pleased to announce the publication of our People Focused report.

The 2012 report showed that avoidable food and drink waste has reduced by 1.1 million tonnes (21%) from 5.3 million tonnes to 4.2 million tonnes since 2007.

The reduction, saving UK consumers almost £13 billion over the five years to 2012, is down to millions of consumers doing things differently in the home such as buying the right amounts, storing and freezing foods to keep them fresher for longer and making more use of leftovers. This has been supported by a number of factors including communications initiatives by local authorities and the food industry, and changes to packaging, including clearer date labels by retailers and brands through the Courtauld Commitment.

The Product and People Focused reports provide further analysis of this dataset generating insights will help WRAP and its partners develop more effective ways to help people waste less food.

This new People Focused report explores the relationship between the level of avoidable food and drink waste from households in the UK and factors including socio-demographics, behaviours and others relating to food, such as healthy eating and time available for food-related activities.

It shows that – due to the complexity of waste generation – messages, engagement (and changes in products, packaging and labelling) need to be developed with the specific needs of different groups in mind.

2.   Don’t forget our current LFHW theme is The Preservation Game – thanks to those of you who have already worked with your local press to get features in the local press – they look great.

3.   We have a new ‘Get Involved’ section on lovefoodhatewaste.com to make it easier for you to find the information you need, when you need it, to run a great Love Food Hate Waste campaign in your area – let me know if you have any requests for new information to be held there. We intend to make all of the template editorial etc located here for ease of use.

If you have any questions, please don’t hesitate to contact me.

Best Regards

Emma

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