OUGD601 - Context of Practice 3: Emails From Tony

Ongoing throughout this module I have been in constant contact with Love Food Hate Waste, going for regular meetings and getting feedback on ideas and designs. Below are all of the emails in order which illustrate from start to finish how the ideas have developed.

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Email 4 - Attachment

Dear all

1.   I’m delighted to say that following the publication of Household Food and Drink Waste in the UK 2012 report in November 2014 and Product Focused report earlier this year, I’m pleased to announce the publication of our People Focused report.

The 2012 report showed that avoidable food and drink waste has reduced by 1.1 million tonnes (21%) from 5.3 million tonnes to 4.2 million tonnes since 2007.

The reduction, saving UK consumers almost £13 billion over the five years to 2012, is down to millions of consumers doing things differently in the home such as buying the right amounts, storing and freezing foods to keep them fresher for longer and making more use of leftovers. This has been supported by a number of factors including communications initiatives by local authorities and the food industry, and changes to packaging, including clearer date labels by retailers and brands through the Courtauld Commitment.

The Product and People Focused reports provide further analysis of this dataset generating insights will help WRAP and its partners develop more effective ways to help people waste less food.

This new People Focused report explores the relationship between the level of avoidable food and drink waste from households in the UK and factors including socio-demographics, behaviours and others relating to food, such as healthy eating and time available for food-related activities.

It shows that – due to the complexity of waste generation – messages, engagement (and changes in products, packaging and labelling) need to be developed with the specific needs of different groups in mind.

2.   Don’t forget our current LFHW theme is The Preservation Game – thanks to those of you who have already worked with your local press to get features in the local press – they look great.

3.   We have a new ‘Get Involved’ section on lovefoodhatewaste.com to make it easier for you to find the information you need, when you need it, to run a great Love Food Hate Waste campaign in your area – let me know if you have any requests for new information to be held there. We intend to make all of the template editorial etc located here for ease of use.

If you have any questions, please don’t hesitate to contact me.

Best Regards

Emma

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OUGD601 - Context of Practice 3: Crit 2

On the day we were all meant to have our final COP3 crit, nobody was available to have one apart from Danielle Harrison and I. So we decided to organise one for the afternoon. This was really useful as we had been in the first crit together as well so we were able to see how both of our ideas had developed and give constructive feedback. 

I took the following print outs with me to get feedback on. I asked Danielle whether she thought I should include rice in the measuring cup or whether it would detract from the purpose of the design. She said that I should take it off the design. We also both said that 100g is actually quite a lot of pasta, so I wrote down that I should check this on their website. I asked about the barcode positioning and we discussed a few variations which I will try and show in my development post on my blog. Danielle also made a really valuable suggestion, saying that I don't need the resealable label, as this would eliminate the need for the Love Food Hate Waste clip to keep food fresh and therefore it isn't necessary.

OUGD601 - Context of Practice 3: Primary Research

Below are some photographs I have taken over the past couple of weeks/months. When I have been out and about I have constantly been thinking about this brief and the possible outcomes. When I was thinking about creating a product based around bread waste, I came across this packaging in Tesco. I really loved how all of the products were contained within a bread tin. 

I will most definitely be taking inspiration from this design for my practical, as I feel as though there is definitely potential for a strong product design. 

I also noticed this on the back of some cereal, explaining how you can help to feed a child. I really think this is important, and raising awareness of those who are less fortunate should be equally as important to manufacturers as it is with profit. 

When I visited the Tesco near college I took a photograph of the Food Collection container. Once again I noticed that the placement of it was completely wrong, as it was tucked away behind the door, and only noticeable on the way out of the store. I have been checking each time I went in to the store to see whether many people had donated. 

At the start it was clear to see that nobody has really noticed it was there, and therefore there was very little or no food in it, however, closer to Christmas there were a lot more products inside. 

In Tesco I also took a photograph of the cereal packaging and noted that on their cereal boxes they had placed information about Farm to Fork. I think this simple adjustment is really effective and the more changes like this gradually happen, the better!

When I was in Waitrose one day I noticed that they had bags for packed lunches which could be taken to the checkout to pay for. I love this idea and it actually links quite closely to one that I had, to give children a little packed lunch after their visit to Tesco for Farm to Fork, with activities inside to test their knowledge on what they are eating. 

When I had decided that I needed to buy some existing pasta and redesign the packaging for it for it to work with my pasta measure design, I spent a lot of time choosing the pasta. The photographs below indicate how challenging this was for me, as a lot of the packaging has full colour printed directly onto the bag, meaning that it would be hard for me to cover up existing designs. 

I visited Tesco and came across this design with a resealable label and decided that I would definitely experiment with one myself. Whether it is necessary I am not sure, but there is no way of telling until the idea is proposed and I can receive more accurate feedback.

When I was at the checkout in Tesco I also noticed this banner. Making a point of their price promise. This just goes to show how tough it is for all of the supermarkets at the moment and the fact that they are all competing against each other.

This is an example of the Love Food Hate Waste application to one of Tesco's food products. I cut this sample off a vegetable package as primary research so that I had a reference when I was designing my final product.

Below are any of the additional leaflets I have picked up from Summer until now, I am really pleased with the amount of primary research I have been able to gather for this project and feel as though I have learnt a lot along the way.

OUGD601 - Context of Practice 3: Crit 1

Today I had a COP3 practical crit with about 6 of us at college. I wrote down some questions and took with me a small mock up of my initial ideas as well as the bag of pasta which I will be designing the labels for. I asked the following questions. 

I received feedback concerning the bag of pasta as well as the measure and someone said that I should perhaps use some glue dots to keep them together as one product and stop them from falling apart. As much as I like this idea I don't think it is necessary as it may ruin the finish of the measuring cup if the sticky dots leave marks on it. 

Another idea which someone else suggested was the fact that the measure could act as a bowl as well giving it another purpose. I like this idea but don't think it would be possible for me to create a bowl of the correct shape and size which would be appropriate for the measure as well.

When I asked about the use of colour and how Tony had suggested that I should use the store cupboard yellow for this project to make it stand out from other products, the group agreed and suggested that I should also experiment with other colours as well just to show development and make sure I had made the right decision.