Thursday 22 November 2012

OUGD401 - Context of Practice: 3000 word essay

3000 word essay

We have to write a 3000 word essay in response to one of the set essay titles:

It should include -
  • Selection of subject matter appropriate to your own interests that will allow you to critically analyse relevant source material
  • Logical structure - supported by 3 academic sources
  • Bibliography of at least 10 sources
  • Introduction, main body and conclusion (10%)
Deadline - 29th January 4pm

Essay titles:

1. Focusing on specific examples, describe the way that Modernist art and design was a response to the forces of modernity?

Could include the following...
  • Industrialisation
  • Urbanisation
  • Mass production
  • Bauhaus - argued that a new period of history had begun with the end of the war
  • A new style of design should reflect this
  • Functional
  • Herbert Bayer and other designers who emerged from the Bauhaus
  • Red and black design
  • Earlier stuff from the Bauhaus
Books - Graphic design as communication (Malcolm Barnard)

2. Choosing a particular period from 1800 to the present, in what ways has art or design responded to the changing social and cultural forces of that period? (2 specific examples)
  • Can choose any style graphic design
  • Opened up outside of Modernism
  • 1800 - present day
  • Russian revolution
  • Rodchenko
  • Arts and crafts - Victorian
  • Print production - early musical posters
  • More of an independent question
  • Not any seminars on this question
  • 60's UK Post war affluence and 70's US Repressive society
3. Is it possible to describe any aspect of graphic design today as post-modern (ist)?
  • Book - Rick Poyner - No More Rules
  • Forms of street art
4. Could it be argued that fine art ought to be assigned more 'value' that more popular forms of visual communication?
  • Why are there millions of galleries that show paintings and no graphic design or not as much
  • Barnard - Graphic design as communication
5. 'Advertising doesn't sell things; all advertising does is change the way people think or feel' Jeremy Bullmore. Evaluate this statement with reference to selected critical theories (past or present).
  • We will have a seminar on this

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